Tag: loyalty

China’s ancient culture has left us with a great civilisation and a number of wise and renowned individuals who have shaped human history. Chinese traditional culture is the accumulation of Chinese ethnicity’s wisdom over time. I examine China’s traditional culture through the prism of eight moral values in this...

  In order to alleviate the shortage of medical practitioners in South Africa, the Province of KwaZulu Natal’s Department of Health implemented a policy to grant bursaries to medical students in order to increase medical practitioner recruitment and retention. Students who complete this programme will be required to perform...

Aims: This study examined the equality of customer loyalty between two Banks in Anambra State, Nigeria. The objective of this study was to determine if there exists significant difference between loyalties of customers in two commercial banks in Anambra State.  Methodology: The data used for this study was primary...

Aims: The objective of this research was to find out whether subscribers are satisfied with services of the mobile network providers and identify the predictors of customer satisfaction and loyalty in the mobile communication industry and to develop model that links these satisfaction factors and loyalty for any customer...

Recently, a firm that wants to conquer and keep its customers is expected to invest in the emotional value of its brand. Thus, the fact of eliciting the emotions of customers has become a challenge to develop a close emotional and behavioral resistance to change. This research work aims...