Airbnb Physical Environment Attributes and Customer Behavioural Intention
The growth of Airbnb’s environment in the hospitality and tourism industries has influenced customers’ purchasing decisions. Customers’ behavioural intentions have changed over time as a result of different factors, and they now hope to get more than they expected to satisfy their needs and desires. Customers typically book their...
Read More
The Factors Influencing Tourists’ Behavioural Intention-to-Use Grab Pay Application
The aim of this study is to look into the factors that may influence tourist behaviour when using GrabPay. This research was carried out in the Klang Valley region of Selangor, Malaysia, for that reason. To collect data from tourists in the Klang Valley district, self-administered questionnaires were chosen....
Read More